Web Address
https://www.studienwahl.at/studies/2599-consumer-a…
Description
The master’s programme lasts four semesters and includes the following subjects: market and consumer research, consumer behaviour, trend research, multivariate methods, basics of neuropsychology, consumer psychology (1st semester); methods of qualitative market research, methods of sensory studies, behavioural economics, communication and media psychology, consumer protection (2nd semester); applied semester project, experimental design, supply structures, research seminar, seminar for students about to take their final examinations 1 (3rd semester); consumer-oriented innovation management, usability testing, consumer consulting, seminar for students about to take their final examinations 2, master’s thesis (4th semester). Students can acquire intercultural skills in semesters abroad and international internships. Students have to write a master’s thesis.Duration / Workload (ECTS)
4 Semester / 120 ECTS
