Web Address
https://www.studienwahl.at/studies/1650-product-ma…
Description
The students will acquire current know-how about the marketing of products and the management of projects in different industries. The students can opt for a full-time course or an extra-occupational course. The bachelor's programme is divided into six semesters and includes the following subjects: business administration, accounting, business mathematics, strategic management (1st semester); investment and financing, economics, business statistics, operative marketing specialisation (2nd semester); production management, controlling, market research, packaging specialisation (3rd - international - semester); company foundation, competition law, project management, project planning, team management, product portfolio management, specialisation (4th semester); brand management, idea generation & evaluation, company project specialisation (5th semester); business planning, business plan conception, consumer psychology, public relations (6th semester). In the 4th semester students will complete an internship. Students can acquire intercultural skills within the framework of semesters abroad and study trips.Duration / Workload (ECTS)
6 Semester / 180 ECTS*
