Web Address
https://www.studienwahl.at/studies/2111-marketing-…
Description
The master’s programme in Marketing deals with market-conform and market-oriented management, the task of which is to market goods and services. The master’s programme in “Marketing” consists of eight modules and includes the following areas: marketing, sales management or statistical methods for marketing, distribution channels and marketing decisions, advertising management, marketing management, sales management, social networks and marketing communication, empirical research methods, e-business and media management, applied market research, international marketing and the selected option out of the two modules of Integrated Marketing Studies (the students also have to study four courses from the fields of business administration, management and/or international relations) or write a master's thesis (three elective courses from the fields of business administration, management and/or international relations).Duration / Workload (ECTS)
3 Semester / 36 Credits
