Web Address
https://www.studienwahl.at/studies/1649-product-ma…
Description
The students will acquire current know-how about marketing and innovation management as well as about corporate planning. The master's programme is divided into four semesters and includes the following subjects: innovation management, marketing implementation, consumer research, brand management, company foundation, controlling, leadership and team skills (1st semester); Management of innovation processes, operational idea management, innovation strategy, innovation marketing, marketing systems, corporate management, creativity methods (2nd semester); consumer driven innovation, patent law, sales, idea conception and idea marketing, research seminar, leadership and team skills III (3rd semester); Methodology, master's candidates seminar (4th semester). Within the framework of semesters abroad and study trips students can acquire intercultural skills. The students have to write a master's thesis.Duration / Workload (ECTS)
4 Semester / 120 ECTS*
