Web Address
https://www.studienwahl.at/studies/2101-management…
Description
The bachelor's programme in Management (Marketing) deals with market-conform and market-oriented management, the task of which is to market goods and services. The bachelor's programme in Management (Marketing) covers the following areas: corporate accounting: accounting and controlling, principles of microeconomics, principles of macroeconomics, management theory and practice, introduction to business law, human resources management, marketing, advertising, international marketing, market research, marketing strategies and topics from the sub-areas of marketing management, sales management, social networks and marketing communication, empirical research methods, e-business and media management.Duration / Workload (ECTS)
8 Semester / 128 Credits
