Web Address
https://www.studienwahl.at/studies/2375-green-mark…
Description
The programme imparts marketing skills for organic and ecological products such as food, organic cosmetics, building materials, detergents and cleaning agents, colours or textiles. The programme focuses on the processing and marketing of organic products. The master’s programme lasts four semesters and includes the following subjects: introduction to green business, corporate social responsibility, basics of green marketing, brand management, trends & new markets, consumer research, strategic communication planning, PR strategy (1st semester); green economy, target groups & consumer insight, organic certification, basics of media design, campaign conception, applied production (2nd semester); trend spotting excursion, social media, e-commerce, applied eco-balancing, research seminar, seminar for students about to write their master’s thesis 1 (3rd semester); crisis communication, seminar for students about to write their master’s thesis 2, master’s thesis (4th semester). Students can acquire intercultural skills within the framework of semesters abroad and study trips. Students also have to write a master’s thesis.Duration / Workload (ECTS)
4 Semester / 120 ECTS*
